And it's not just health care that's been commodified

"How did it become normal, or for that matter even acceptable, to refer to medical patients as 'consumers'? The relationship between patient and doctor used to be considered...almost sacred. Now politicians and supposed reformers talk about the act of receiving care as if it were no different from a commercial transaction, like buying a car--and their only complaint is that it isn’t commercial enough."

Patients Are Not Consumers - The New York Times